At a Glance
YupUp, a platform connecting local businesses with customers through streamlined deals and promotions, underwent a complete transformation with Cloudpacer’s modern architecture overhaul. By shifting from WordPress to a robust, scalable platform leveraging AWS and modern frameworks, YupUp achieved a 300% increase in scalability, ensuring seamless vendor and user experiences and supporting sustainable growth.
Solution Implemented
Migrated YupUp’s platform from WordPress to a custom stack built using ReactJS, NextJS, NestJS, and MongoDB, enhancing performance and adaptability.
Upgraded infrastructure to AWS ECS with EC2 r5.large instances, supporting 200–300 requests per second, ensuring zero downtime even during peak load.
Improved global availability and resilience via AWS Global Accelerator.
Elevated security and user management through AWS Cognito for authentication, alongside AWS Certificate Manager for secure SSL/TLS encryption.
Architected a secure environment with AWS VPC, utilizing NAT Gateways to regulate outbound traffic from private subnets.
Outcomes Expected
300% Scalability Boost: The platform now handles sharp growth effortlessly without performance hits.
30+ Processes Delivered: Operational workflows are now automated, efficient, and reliable.
30,000+ Hours Delivered Back: Freeing up significant resources to refocus on innovation and vendor support.
100% SOX Compliance: Automation of settlement and financial workflows ensures full regulatory adherence.
>95% Bot Case Success Rate: High accuracy in automated operations contributes to vendor satisfaction and platform reliability.
SDK for Native Platforms: Tools now in place to support seamless virtual and live customer-vendor communication across mobile apps.
Company
YupUp is a web and mobile platform offering local deals and a rewarding shopping experience, focusing on auto care and activities.Supporting local businesses with instant payouts and fair commissions, YupUp fosters trust and loyalty within communities.
Location
California
Industry
Services
Transforming the Vendor Experience on YupUp
YupUp empowers local vendors by enabling them to:
- Reach more customers through a community-focused platform.
- Boost sales with easy-to-manage deals and promotions.
- Leverage real-time analytics to fine-tune their offerings.
- Access cost-effective marketing tools, including promotions across social channels and the app, with transparent, instant payments—no hidden fees.
- Encourage repeat business through rewards and return-traffic incentives.
- Maintain full control over their offers with the ability to update or pause them instantly.
- Experience easy setup and dedicated support, including an intuitive dashboard and onboarding experience.
Challenges Addressed
Scalability Constraints
- WordPress-based platform struggled to scale with rising vendor volume and user demand.
- Infrastructure lacked robustness, risking downtime and slow performance during traffic spikes.
Performance and Adaptability
- Slow response times leading to diminished user and vendor satisfaction.
- Limited flexibility to implement new features or refine experiences.
- Insufficient back-end capacity to manage growing operational complexity.
Vendor Experience Limitations
- Inconsistent user journeys and limited personalization affected vendor performance and ROI.
- Difficult to tailor promotions or adapt offers dynamically.
Security and Compliance
- Outdated user authentication mechanisms posed data risk.
- Manual processes increased compliance risk in financial settlements.
Operational Inefficiency
- Manual workflows wasted time and limited scaling potential.
- Lack of automation created bottlenecks during growth phases.
Solutions by Cloudpacer
Cloudpacer implemented a comprehensive transformation strategy that included:
Modern, Scalable Architecture
- Migrated to a robust stack (ReactJS, NextJS, NestJS, MongoDB).
- Scaled via AWS ECS + EC2 r5.large, handling 200–300 RPS with zero downtime.
- Boosted global availability with AWS Global Accelerator.
Security, Networking & Compliance
- Segmented architecture using AWS VPC and NAT Gateways.
- Implemented secure auth (AWS Cognito) and encrypted communications (AWS Certificate Manager).
- Automated regulatory processes ensuring 100% SOX compliance.
Operational Efficiency & Automation
- Delivered over 30 automated workflows.
- Reclaimed 30,000+ hours for strategic business activities.
- Achieved over 95% bot-driven operational accuracy.
- Provided SDKs for seamless app integrations and communication.
Company
YupUp is a web and mobile platform offering local deals and a rewarding shopping experience, focusing on auto care and activities.Supporting local businesses with instant payouts and fair commissions, YupUp fosters trust and loyalty within communities.
Location
California
